Make time for it or Regret in Peace
Airplane Mood: Activated
Back in the day, walking into a bar to meet your homie after a long day at work was relaxing. Today, it’s about checking in, segregating content for 234 different social media portals and getting wasted in the process. We’ve acquired different channels of connecting and communicating but lost the art for it. But a bar in Greenwhich decided to bring back the old school digital free form of social drinking with the ‘Make Time For It’ journey where beer is on the house and phones out of it.
Make Time For It is the smallest craft beer bar with space just for two people at a time. Date night spot? Yes. Catching up on life spot? Hell yes. Working on a new project spot? Why not. At least for the first two drinks. There is no cover charge and the way in is to pre book a time slot or simply turn up expecting the best. While enjoying your free beer, you can also call for specially bespoke crafted brews on display and exist with a personalised bottle of Pale Ale.
The add on cool factor of this bar is the interior design and highlighted details. Six of the country’s finest craftspeople have collaborated for the campaign. It features wallpaper that has been designed by Marion Parola and Yvonne Elliott and pint glasses on display have been hand blown by James Adlington. Also, while in the bar, the two digital free customers will be seated on a unique bar stool created from recycled brewing waste by furniture designer Liam Hopkins. You will also be in the company of a neon installation and have to control the urge to gram it. Even the landlord in charge of your phone will don a specially designed waistcoat handmade by iconic tailor, Gresham Blake.
How’re you doing on the temptation scale?
The pop up scene in India is still pretty unexplored owing to legalities. Except for when we have food, art and music festivals in the city like the Lil Flea Market where concept based experimental food and beverage pop ups show up in every feed. However, how cool would it be to have a dive bar where it’s less about loud music and camera shutter sounds & more about living network free. Where the customer is truly present and enjoying the ambience, company and ofcourse the refreshing brew.